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LIV Members' Ethics Resources

These ethics resources have been published for the benefit of LIV members and you will need to be logged in as a member to view them. These resources cover a large breadth of topics which will be of assistance to practitioners in their daily practice, including guidance on dealing with conflicts of interest, charging for document storage, confidentiality, dealing with other persons, informed consent, integrity of evidence, maintaining independence and much, much more.

Disclaimer: The information on this page is intended to be a general guide only. The information is not intended to constitute professional or legal advice, and you should rely on your own inquiries and assessment. The Law Institute of Victoria expressly disclaims any and all liability for any loss or damage arising from reliance upon any information on this page.

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36. Advertising

36.1      A solicitor or principal of a law practice must ensure that any advertising, marketing, or promotion in connection with the solicitor or law practice is not:

36.1.1   false;

36.1.2   misleading or deceptive or likely to mislead or deceive;

36.1.3   offensive; or

36.1.4   prohibited by law.

36.2      A solicitor must not convey a false, misleading or deceptive impression of specialist expertise and must not advertise or authorise advertising in a manner that uses the words “accredited specialist” or a derivative of those words (including post-nominals), unless the solicitor is a specialist accredited by the relevant professional association. 1

Useful Links:

1.Rule 36. Legal Profession Uniform Law Australian Solicitors’ Conduct Rules 2015